Sport Club Websites Condition: Marketing Oriented Research

Academic to Consultant: A Pilot Study on Sport Marketing Research

The purpose of this pilot study was to determine the level of consultancy currently taking place between Sport Management faculty and their respective athletic departments. The subjects of the study were Directors of Marketing of athletic departments within universities that offer Sport Management programs (N=201). A list of universities offering Sport Management programs in the United States w...

Analyze the Sport Club Managers Compensation Strategies Based on Club Life Cycle with Delphi Fuzzy Method

This paper was conducted with aim of analyze sport club manager’s compensation strategies based on their life cycle. This research is a mixed research with qualitative and quantitative approach. In the qualitative section data were gathered with semi-structured interview and in the quantitative section data were gathered with expert questionnaire. The statistical population is the sports clubs,...

Marketing-Mix of Online Social Lending Websites

With the rise of microfinance in developing countries and its evolution to a business model in developed nations, microfinance has fully transitioned to the internet, taking the distinctive form of social lending. However, the marketing trends of emerging peer-to-peer micro-lending websites have been largely unexplored during its rise to recognition due to most studies focusing on financial, ec...

Research on Evaluation Architecture of Marketing Performance for E-Commerce Websites

With the development of e-commerce websites, more and more firms use websites to advertise their products and brands and statues. How to evaluate marketing performance of firms on web-based e-commerce becomes more important problem. This paper analyses influencing factors of marketing performance under e-commerce websites. And it suggests an evaluation model based on combination of fuzzy logic ...

Teaching Sport Marketing: Notes From the Trenches